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Sephora Play! Is Giving Brichbox a Reason to be Scared

October 26, 2016 by Yuliya Takh in finance, business

PROS:

  • Affordable 
  • Luxury Brands from Sephora
  • Great Packaging 

CONS:

  • Less Indie Brands 
  • Waitlist 
  • Less Deals

PROS:

  • Recyclable Box 
  • Affordable 
  • Indie Products

CONS:

  • Less Luxury Products
  • Smaller Samples 
  • Lacks Variety... Same Brands

 

Overall I believe the Sephora Play! Box is a much better box. Both boxes are 10 dollars but you get way better products from Sephora. Just because Sephora has so many connections to on-trend luxury brands that are really relevant now. Overall for me Sephora Wins. 

As a side note, I will mention that all of the Chief officers at Sephora are male, the only female mentioned on Bloomberg is the VP of Retail&Education. I am slightly disappointed just due to the fact that you would think that a company that is targeted towards women would be run by women. Women are very underrepresented in management and this is just another example of this. 

October 26, 2016 /Yuliya Takh
business, beauty, sephora, birch box, new
finance, business
1 Comment
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