Sephora Play! Is Giving Brichbox a Reason to be Scared
PROS:
- Affordable
- Luxury Brands from Sephora
- Great Packaging
CONS:
- Less Indie Brands
- Waitlist
- Less Deals
PROS:
- Recyclable Box
- Affordable
- Indie Products
CONS:
- Less Luxury Products
- Smaller Samples
- Lacks Variety... Same Brands
Overall I believe the Sephora Play! Box is a much better box. Both boxes are 10 dollars but you get way better products from Sephora. Just because Sephora has so many connections to on-trend luxury brands that are really relevant now. Overall for me Sephora Wins.
As a side note, I will mention that all of the Chief officers at Sephora are male, the only female mentioned on Bloomberg is the VP of Retail&Education. I am slightly disappointed just due to the fact that you would think that a company that is targeted towards women would be run by women. Women are very underrepresented in management and this is just another example of this.